Sneaky Dunkin’ Donuts Scented Buses Spike Sales in Korea, Could You Resist
Buses were imbued with the intoxicating aroma, and what do you know? It worked, and quite effectively. Blog TheNextWeb posted a clip chronicling the Dunkin’ Donuts coffee-scented bus initiative (ugh, could you imagine if White Castle started doing that?) but the site points out that DnD took a leaf from Disney’s book in making buses smell good.