Malaysian firms tap into K-Pop power
Malaysia’s main ethnic groups – Malay, Chinese and Indian – tend to have different tastes in music and television, and many prefer to be entertained in their own language.
But Korean pop songs, movies and soap operas, collectively known as K-Pop, seem to be crossing the divide.
The music is regularly featured on Malaysian radio stations, alongside the latest Malay and English hit songs. The difference is that Korean is a foreign language in the former British colony.